Digital Online Pharmacy
An app for checking availability, reserving products, and fulfilling e-prescriptions online
Technologies
Context and Introduction
In the rapidly evolving medical market, local pharmacies faced the challenge of limited online presence. The lack of convenient digital solutions forced patients to waste valuable time calling or visiting pharmacies in person to check medication availability, especially for prescription drugs. At the same time, strict Polish pharmaceutical regulations prohibited standard online drug sales. Therefore, the client needed an application that complied with regulations while simplifying the purchasing process and increasing the digital competitiveness of local pharmacies.
The goal of this case study is to demonstrate how creating an intuitive medication reservation app led to increased sales, improved customer service, and strengthened the market position of pharmacies.
Problem Description
The biggest challenge of the project was ensuring the application complied with the specific regulations of Polish pharmaceutical law. Instead of direct online sales, the app had to implement a reservation process while maintaining maximum user convenience. Additionally, integration with the e-prescription system and real-time inventory updates was essential.
Without a digital tool, pharmacies were losing customers to large pharmacy chains with better online visibility. Patients wasted time calling multiple pharmacies or visiting them in person to confirm product availability. Pharmacies also struggled with managing stock availability information and handling a high volume of phone inquiries.
Proposed Solution
The team proposed a mobile application built with Flutter, allowing for a single codebase to be used across both Android and iOS platforms. The backend was developed using Java Spring, ensuring stability and seamless integration with the electronic prescription (e-prescription) system and internal pharmacy inventory systems. Additionally, an admin panel built with React enabled pharmacies to efficiently manage reservations, inventory, and real-time product updates.
The entire solution was deployed in the Microsoft Azure cloud, ensuring high availability, data security, and scalability. The UX/UI design process focused on intuitiveness and ease of use, while the reservation model was fully verified for regulatory compliance.
Users gained the ability to instantly check the availability of both prescription and over-the-counter (OTC) medications without leaving their homes. After making a reservation, they simply needed to visit the selected pharmacy to pick up their prepared order.
Results and Benefits
The implementation of the application delivered tangible results shortly after launch. Within the first three months, pharmacies recorded a 25% increase in sales, primarily due to the simplified purchasing process and greater accessibility of information for customers. The number of active users reached over 50,000 per month, confirming the strong demand for digital solutions in this sector.
Pharmacies also gained a significant competitive advantage through increased online visibility. Users appreciated the app for its convenience, speed, and transparent access to inventory status, leading to exceptionally high ratings in the App Store and Google Play (average rating of 4.8).
Increase in Online Reservations
Increase in Sales
Client Testimonial
“This solution has completely transformed the way our pharmacies operate. Customers save time, and we see tangible results in the form of increased sales and a positive reputation among patients. The application's compliance with pharmaceutical regulations removed any legal concerns, allowing us to focus on further service development.”
Summary
The digital pharmacy project was a major success from both a business and user perspective. By quickly implementing a convenient reservation process and integrating with the e-prescription system, pharmacies were able to rapidly increase their revenue while improving customer service quality. Thoughtful technology choices (Flutter, Java Spring, React, and Azure) enabled the rapid launch of a reliable, legally compliant application, setting a new standard for digital solutions in Poland's pharmaceutical industry.
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